PERIODICAL.LY  |  DESIGN STRATEGY

PROJECT OVERVIEW

Along with a team of 4 members, my team was the design agency hired to help with building the product and the business model for Periodical.ly.

THE PROBLEM

Originally, the idea that was presented to our agency was to help readers quickly by-passing paywalls on online content with a plugin. This meant that we needed to find a way to convince leading online publishers that the plugin would be valuable in acquiring subscribers.

THE SOLUTION

We decided to take the original idea and improve the business model to create more revenue streams. Instead of the proposed dynamic content purchasing system of either entire issues or individual articles, our team designed a universal credit payment system that would allow publishers to sell content easily on a sliding scale.

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