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      <image:caption>Source: Google</image:caption>
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      <image:caption>An example of the a store engine layout. Source: https://www.starbucks.com/promo/store-design</image:caption>
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      <image:caption>A store partner shows us how the tool is being used.</image:caption>
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      <image:caption>Background source: bizjournals.com; iPad example: Rebooking feature in a CSA app</image:caption>
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      <image:caption>Photos from my airport trips</image:caption>
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      <image:caption>Example of the legacy tool.</image:caption>
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      <image:caption>Launched and in-flight personalization features (2023-2025)</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Future personalization concepts</image:caption>
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  </url>
  <url>
    <loc>http://www.dorothywong.design/periodically-x</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-07-23</lastmod>
    <image:image>
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      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Mobile Platform Flow</image:title>
      <image:caption>This user flow shows how a user might navigate through each screen on a mobile device. The experience on the mobile is important because of its role in our daily lives. Many read and make purchases on the mobile so the flow and interactions must be very clear for the user as much as convenient. We built the mobile experience around bundles because it is quick and cheaper than buying individually. We also envision a secure system to easily store and access credit card information so that users can avoid pulling out their wallets in public, risking identity theft.    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451819551030-KHFPOIF5EI0UWFX2SIS1/mobile.jpg</image:loc>
      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Mobile Platform Flow</image:title>
      <image:caption>This user flow shows how a user might navigate through each screen on a mobile device. The experience on the mobile is important because of its role in our daily lives. Many read and make purchases on the mobile so the flow and interactions must be very clear for the user as much as convenient. We built the mobile experience around bundles because it is quick and cheaper than buying individually. We also envision a secure system to easily store and access credit card information so that users can avoid pulling out their wallets in public, risking identity theft.    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451817201167-5FH5YX6FOXLPZU9ZJG9Q/credits_home.png</image:loc>
      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Dashboard Wireframe</image:title>
      <image:caption>This is my proposed wireframes for the dashboard layout. I wanted an easy way to display the user's current status right away. The dashboard is meant to be a quick manager so information about how many credits the user has left ranks highest. Next in ranking is access to purchasing more credits quickly (the second row). Credit bundles are displayed as a way to entice users to purchase more at a discount. This strategy helps push the revenue stream. Thirdly, history of purchases helps users keep track of their activity. This list style allows users to quickly glance into the most recent transactions of using credits and buying credits.    </image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451817354878-YVY0N6GND93JMGRICPTB/trends.png</image:loc>
      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Trends on Dashboard Wireframe</image:title>
      <image:caption>This is my proposed wireframe for a social piece within the dashboard. This piece is designed to help push content to our users in a social environment. On top of increasing exposure of popular articles, social feeds promote creating a sense of community and belonging.    </image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451819550802-PSALQLWHKO2H7LHNK79Y/credits-flow.jpg</image:loc>
      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Desktop Screen Flow Chart</image:title>
      <image:caption>In this flow chart, we can visualize the different paths between screens and the plug-in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451819656687-B4TVZO4I2JSFT2GSYPH2/callouts-credits.jpg</image:loc>
      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Callouts for the clients</image:title>
      <image:caption>These callouts were made to communicate clearly to the client the interactions of each feature. The callouts explains the feature action(s) and its purpose. This allows the client to understand our reasoning for the design while gaining a detailed perspective on how these features tie back to the business model.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451819656302-82LX0DRNYNITQOA5BM34/user-flow.jpg</image:loc>
      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Flow Chart: Platforms</image:title>
      <image:caption>This is a user flow chart maps how the user would interact with each platform of Periodical.ly. We can visually see the flow from one screen to the next in sequence from start to end and also where the critical points are that require the user to pick one path over the other. In creating this, the chart helped us think about what we need to build for the wireframes and how we want the user to get there. Then, we can take a holistic look and see how each of the platforms connect with each other to build a better experience.      </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451817105699-AVENF4FY6QC8MOX2UXWO/credits-flowchart.jpg</image:loc>
      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Flow Chart: Credits System</image:title>
      <image:caption>This is a user flow chart showing how the user would use our credits-based system.    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453887946027-BIBY6GG2SDKQVRNL2MHA/P.cover-page.jpg</image:loc>
      <image:title>Content: Periodical.ly  |  Interaction Design + Strategy + Visual Design - Project Book</image:title>
      <image:caption>As part of the final documents handed in to our clients, I combined the Press Release, Market Analysis/Revenue Model, and FAQs into a magazine spread. I designed and created the layouts and visuals on my own with some input from the team about the sequence of content in order to correspond with our final presentation. Since our product is centered around reading online publications, I wanted our document to mimic the look of the popular Time magazine. I thought that having nice visuals and friendly text layouts would help with reading big documents like reports. In this magazine, you can find information about the team, the product, and how our design solution ties in with the business goals.  Read Periodical.ly Now &gt;    </image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.dorothywong.design/kuber-x</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451379419222-2EA0AMV2MATR8966T09B/image-asset.jpeg</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Research Brainstorming</image:title>
      <image:caption>My team members and I all had an interest in the elderly health sector. We kicked off our project with a word map exercise to explore areas we think might be problems. Then we grouped the words to see if there were more problems that fell under one general category. We found that all the groups were surprisingly equal!        </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451379419222-2EA0AMV2MATR8966T09B/image-asset.jpeg</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Research Brainstorming</image:title>
      <image:caption>My team members and I all had an interest in the elderly health sector. We kicked off our project with a word map exercise to explore areas we think might be problems. Then we grouped the words to see if there were more problems that fell under one general category. We found that all the groups were surprisingly equal!        </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451381858045-H65G5OF7YUNB0DWLVJGA/IMG_3175.jpg</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Ideation</image:title>
      <image:caption>In the ideation phase, I lead brainstorming exercises to come up with a plethora of ideas. Each poster has a theme. The goal is for the team to write down as many ideas as possible in a 5 minute time frame. The only constraint is the theme for that poster. Otherwise, anything goes! We had so much fun coming up with silly, wild, and futuristic ideas. At the end, we all voted on the best ideas and grouped them together. Then, we divided the ideas for sketching a more detailed version of how we visualize it will work.      </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451381405629-OTSUIZ4LT4EDE9I0HPS3/primary.png</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Designing for Lonely Louise</image:title>
      <image:caption>We created a few personas based on our findings from the interviews, surveys, and literature reviews. Our primary persona, Lonely Louise, is a socially isolated senior who wants to get out and meet people face-to-face but does not have the means to get there and is not very tech savvy.    </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451382222571-UUDYLU7PAU1DXNNLBGHM/wireframe-faces.jpg</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Wireframes</image:title>
      <image:caption>It took us some time, but finally we had settled on the idea of building a low-tech tactile box for the non-tech savvy seniors to order transportation to and from activities (our primary persona goals). My team and I had mapped out the most important tasks needed and sketched the layout for each side of the box, pictured here.     </image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451382885230-QCUINE8P7UW4K6UG4WCD/01-Calender.jpg</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Paper Prototype</image:title>
      <image:caption>According to our wireframes, we built a paper prototype to test its functionalities. By using arts and crafts, we were able to build the prototype quickly, easily modifying parts as they get updated, and the supplies were cost-effective. A video of the prototype usability test is below.      </image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451383194061-04XUMVAU0FQF246GW3Z6/Kube-calendar_Calendar.png</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Final Comp</image:title>
      <image:caption>We had two designers on the team, myself included, build high fidelity mockups of each face of the device. This time and date selection face is one of 5 Kuber faces.      </image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451382596056-P612OQV4WX50XLQ0EMIC/digital-mockupV1.png</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Digital Mockup</image:title>
      <image:caption>Our usability tests with the paper prototype confirmed that our design was very user friendly so the next step was to build a digital rendering that more closely resembled the final product. This 3D wireframe of our 2D designs was created by another designer on our team in Adobe Illustrator so that we can visualize our final product.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451383452179-U0CSD3FBV9EALB293ZUF/final-Kube2.JPG</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - The Final Result</image:title>
      <image:caption>This is a picture of our final product. Initially, we had decided to call the car service KÜBER as a fun play on words with the widely used car service ÜBER but then we realized that name actually fit our product - the KÜBE!    </image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451379160486-T788KSMY1JBUZY4PCMZP/image-asset.jpeg</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Final Mockup: The KÜBE</image:title>
      <image:caption>Introducing - The KÜBE KÜBE is an in-home tactile device designed specifically for seniors who need assistance getting to a meeting or activity.  In addition to transportation, seniors are able to search for geo-driven activities on the same device. When all plans are booked, the itinerary is transferred to a smart reminder card which provides date, time, and location of pickup. We chose a credit card size for the smart card so that it is easily stored inside a wallet or pocket or worn with a strap to prevent loss. Once the senior is finished with the activity, the card can be flipped over to call a return ride back home. The card has a GPS tracker built in, and the KÜBER service will know where to pick up. In the case that user cannot find the driver, the card acts as a walkie-talkie allowing for safe communication with the driver.    </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1451726294364-57PLULR5UYJKY2W41ZGS/image-asset.jpeg</image:loc>
      <image:title>Content: KÜBER  |  Research + UX + Visual Design - Video: Kübe V1 Prototype</image:title>
      <image:caption>Kübe is a low-tech device to schedule Küber rides to and from activities. The Kübe is designed for seniors to stay active and connected in order to combat the issues of social isolation that is associated with aging. This product is the result of our User Centered Design masters course at the University of Washington under the instruction of Rebecca Destello and Telle Zeiler during the Autumn 2015 Quarter.    </image:caption>
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  </url>
  <url>
    <loc>http://www.dorothywong.design/3d-and-me-x</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453881078485-BOQ1F2T2OU85OOBM2ZWI/NestGSV4.jpg</image:loc>
      <image:title>Content: 3D&amp;Me  |  Machine Learning - The Concept</image:title>
      <image:caption>In short: 3D&amp;Me connects the mind to the 3D printer so that you can hold your thoughts in your hand.   The long version: Take sensory data from the Mobile Mind Wave and use supervised machine learning algorithm to convert to a personalized 3D object for printing.  The Mind Wave Mobile detects certain emotional levels when worn and the output is visualized on the mobile app. Certain combinations are then sent through our machine learning algorithm to the 3D printer. The final product is a tangible memory or thought.    </image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453881078485-BOQ1F2T2OU85OOBM2ZWI/NestGSV4.jpg</image:loc>
      <image:title>Content: 3D&amp;Me  |  Machine Learning - The Concept</image:title>
      <image:caption>In short: 3D&amp;Me connects the mind to the 3D printer so that you can hold your thoughts in your hand.   The long version: Take sensory data from the Mobile Mind Wave and use supervised machine learning algorithm to convert to a personalized 3D object for printing.  The Mind Wave Mobile detects certain emotional levels when worn and the output is visualized on the mobile app. Certain combinations are then sent through our machine learning algorithm to the 3D printer. The final product is a tangible memory or thought.    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453884301783-JIQV8K7I4J1DLBU50TTS/all-screens.jpg</image:loc>
      <image:title>Content: 3D&amp;Me  |  Machine Learning - How the app works</image:title>
      <image:caption>The idea for the app is to introduce and guide the user through the process. The app is design to get the prompting out of the way initially so that it the user can calm the mind without interruption for the Mind Wave to collect sensory data. Then, the data is analyzed by the machine learning algorithm and a set of printable objects are displayed for the user to choose. The chosen model will be sent to the 3D printer through the cloud. I could not change the colors of the results bars which were brought over from the Mind Wave API so I decided to match the fun colors and use a dark gray to mute out some of the brightness.     </image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453884522103-9IQDE4U19KSVMWYSKUBP/20140614_143345.jpg</image:loc>
      <image:title>Content: 3D&amp;Me  |  Machine Learning - Close but no cigar</image:title>
      <image:caption>As the only designer on the team, I lead the brainstorming and ideation exercises, creating user flows, building product features, connecting business goals, and the designing of the user experience. We explored different options on concepts to build. We came up with a bunch of ideas centered around smart technology but none took full advantage of the machine learning technology. So, I had everyone dig into the story we were trying to tell. I asked what are we passionate about? How can we make a difference?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453884747603-3ILHKHSM2K5W5JWNUTI5/20140609_145112.jpg</image:loc>
      <image:title>Content: 3D&amp;Me  |  Machine Learning - Building the concept</image:title>
      <image:caption>How we came about the concept was completely serendipitous. I had a 3D printer I won from a previous hackathon just sitting around in the office. My team mentor was playing around with the Mind Wave Mobile when the idea struct: why don't we find a way to connect the two using machine learning?  When the idea was proposed, the team immediately woke with excitement. We started studying the Mind Wave Mobile first because we knew the least about it. We found that levels of sensory data, such as aggravation and calmness, could be detected. Eventually, we fell in love with the idea of using machine learning to analyze certain emotional data collected from the Mind Wave Mobile and then matching it with pattern sets we teach it. The pattern sets are associated with a fixed number objects that can then be sent over the cloud to the 3D printer. We built this project with 2 groups of people in mind. We envisioned our concept to be useful to the visually impaired who would be able to touch and feel their thoughts. We also envisioned our concept to allow seniors to relive their favorite memories.    </image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453874024831-PYRSOWQSREMYATQPZIJ7/20140620_191122.jpg</image:loc>
      <image:title>Content: 3D&amp;Me  |  Machine Learning - Product testing</image:title>
      <image:caption>The morning of the big pitch, we tested the Mind Wave Mobile device on this lovely volunteer - our teammate's little sister. This was the only down time we had to really see the whole process from beginning to end since the engineering was only solidified early that morning. We wanted to make sure that it would go smoothly in the case that we were asked to demo after the presentation.    </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453874023943-XLDQZP6A936DKZR0OH5F/20140621_184403.jpg</image:loc>
      <image:title>Content: 3D&amp;Me  |  Machine Learning - Concept pitch</image:title>
      <image:caption>Each team was given 5 minutes to pitch our concepts and impress the sponsors/judges. One sponsor was so intrigued that he stopped us in the middle of our presentation and asked to demo it on himself right then and there!    </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1453874025843-LEG8GLZVMSPO2USMNS6S/20140621_195325.jpg</image:loc>
      <image:title>Content: 3D&amp;Me  |  Machine Learning - We placed Top 3!</image:title>
      <image:caption>     </image:caption>
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      <image:title>Content: 3D&amp;Me  |  Machine Learning - 3D&amp;Me Intro Vid</image:title>
      <image:caption>A short video introducing the 3D&amp;Me concept.    </image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.dorothywong.design/early-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-21</lastmod>
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    <loc>http://www.dorothywong.design/resume</loc>
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      <image:title>Christopher T. Nichols D.D.S.  |  Front-end + Visual Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5643bd48e4b0a6089935b9cd/1488497138044-ITR505PIKLAS52R1EJHS/image-asset.jpeg</image:loc>
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