Designing for humans

Hi there! I am a product designer with a penchant for solving large problems with human-centered solutions. I am passionate about bringing to life intentionally crafted visions and concepts and getting them into people's hands. In my current role as a Sr. Product Designer at Albertsons Companies, Inc., I have lead a diverse portfolio of customer-facing projects that are customer needs driven and scalable within the platform ecosystem.

Background

My design career began as an accident. At the time when I was in a PM role for a small construction firm, I had been given a project to re-design the company’s website. I immediately fell in love with the science and craftsmanship behind the creativity. The exciting problem-solving nature of UX design inspired me to pivot my career, freelancing as a self-taught new media designer before landing a web design role at the City and County of San Francisco. As of June 2017, I completed a Masters degree in Human Centered Design and Engineering (MS HCDE) at the University of Washington with an internationally recognized capstone project in robotics. I had an amazing opportunity to work under Professor Shwetak Patel while in grad school, creating mobile medical diagnostic tools (now part of Google). A majority of the work involved studying the medical procedure as-is today, understanding behavioral patterns of patients and medical professionals, and then crafting the right solution to address the gaps. My experience at the UW has taught me how to use research as a powerful tool to drive better human-centered designs — something I have become deeply passionate about. Since then, I have been creating data driven solutions as a product designer in the enterprise space for a few major corporate companies in Seattle. Today, I am in San Francisco leading e-commerce experiences for a large, nation wide grocery company.

Philosophy

I love to think outside of the box. I am not afraid to try new experiences to learn and get inspired. I believe such habits are part of a recipe for building character and widening perspectives. The world is your oyster; your riches depend on whether you dare to open it.

When I'm not busy using my UX superpowers, I like to share cheesy words of wisdom (like the above), indulge in one of my many hobbies, and explore all the great coffee shops Seattle has to offer!