Designing for humans

Hi there! 👋🏻 I am a passionate product designer with a knack for tackling big problems through human-centered solutions. I thrive on transforming intentionally crafted visions into tangible experiences that genuinely connect with people and make their lives easier. As a Principal Product Designer at Albertsons Companies, Inc., I lead a dynamic portfolio of customer-facing projects—driven by real needs and designed to scale seamlessly within a vibrant platform ecosystem. My focus is on creating impactful, user-centric designs that inspire loyalty and delight users at every touchpoint.

Background

My design journey started quite by accident. Once a project manager at a small construction firm, I was handed the task of reimagining the company’s website—and I caught the design bug. Instantly, I was hooked by the magic of blending science, craftsmanship, and creativity to solve exciting problems. That spark led me to pivot my career, freelancing as a self-taught new media designer before landing a web design role at the City and County of San Francisco.

In June 2017, I earned my Masters degree in Human Centered Design and Engineering (MS HCDE) from the University of Washington (UW) with an internationally showcased capstone project in human-centered robotics. I also had an amazing opportunity working under Professor Shwetak Patel and his talented startup team at UW, creating cutting-edge mobile medical diagnostic tools (now part of Google). A majority of the work involved studying patient and provider behaviors to close critical gaps in health care. My time at UW deepened my love for research-driven, human-centered design, fueling my passion for creating solutions that truly matter.

Since then, I’ve crafted data-driven, user-centric products for major corporate clients in Seattle’s enterprise scene. Today, I’m in San Francisco, leading e-commerce experiences for a nationwide grocery giant—always chasing the next innovative, joyful interaction that makes life easier for shoppers everywhere.

Philosophy

I love to think outside of the box. I am not afraid to try new experiences to learn and get inspired. I believe such habits are part of a recipe for building character and widening perspectives. The world is your oyster; your riches depend on whether you dare to open it. -William Shakespeare

When I'm not busy using my UX superpowers, I like to share cheesy words of wisdom (like the above), indulge in one of my many hobbies, and make connections through stories.