Designing for humans

Hi there! 👋🏻 I’m a Principal Product Designer specializing in transforming complex, high-stakes business challenges into seamless human experiences. Recent projects include leading the personalization strategy at Albertsons Companies, where I bridge the gap between data science and delight for millions of shoppers nationwide. I thrive at the intersection of intentional vision and scalable execution, ensuring every touchpoint builds long-term loyalty.

The journey

My path into design was unconventional—starting as a construction project manager who "caught the bug" while reimagining a company website. That spark led to a pivot from self-taught freelancer to a Masters in Human Centered Design & Engineering (HCDE) from the University of Washington. During my time at UW, I had the unique opportunity to work on mobile medical diagnostics within a startup team acquired by Google, and showcased an HCDE capstone in human-centered robotics. These experiences solidified my belief that the best products aren't just "built"—they are researched, tested, and crafted to close critical gaps in the human experience.

Today and beyond

Based in San Francisco, I’ve spent the last few years leading digital transformation for major enterprise brands. Whether I'm collaborating with data scientists on AI-driven engines or mentoring junior designers, my goal remains the same: creating the "magic" in the mundane.

Outside of Figma, I’m usually thinking outside the box—literally. I’m an adventurous cook who believes that trying new (and sometimes intimidating) recipes is the best way to widen your perspective.